Whether you’re a sport or health editor or business owner you probably don’t have the time to let writing projects drag on. That’s why I follow this easy guide to writing copy for all of my clients.
Get in touch to share a little about your project. I would love to know about what you do, who your target audience is and your ideal campaign timing.
2. Your quote proposal
I’ll send through a detailed quote proposal for the writing you require, including my terms and conditions. When you’re ready to go ahead, I ask for a 50 per cent deposit upfront to book your job in.
3. Nailing the brief
The better the brief, the better the copy. For sport and health copywriting jobs especially, this is where we will pin down things like your features and benefits list, creative proposition, tone of voice, call to action, deadlines and essential requirements.
4. Extra web service
Before writing any web content, I will ask for your existing keyword research. If you don’t have this, I will do it for you. Using these keywords strategically in your copy and CMS will help facilitate the efficient indexing of your site.
Now, it’s up to me to write copy that meets (and exceeds) your expectations.
To make sure you’re happy with the words, I offer two rounds of revisions.
7. Signing off
Once your project is complete I will send my final invoice. My payment terms are 14 days. I may also ask for a testimonial and to display your project in my portfolio. Because, as you know, word of mouth is the best recommendation you can get!