Sport & health copywriter, Melbourne


Let’s connect:

Harriet Edmund | Sport media expert
Harriet Edmund offers health and sport media services to improve the storytelling and online presence of Australian clubs, brands and events.
Sport Media
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Why me

Health & sport media expert

I’m an award-winning freelance journalist and digital copywriter with 15 years’ experience covering sport, health and fitness.


My mission – perhaps like yours – is to motivate Australians to move more and take better care of their health.


I have dedicated my career to understanding the sport and health audience and worked for sport media outlets like Runner’s World, SHAPE, Women’s Health & Fitness, the Herald Sun, Fairfax Media and The New Daily. Plus, industry leaders such as Visit Victoria, Bupa, Etihad Stadium, the University of Melbourne, Step into Life, Dental Health Services Victoria and the Cadel Evans Great Ocean Road Race.


After winning a scholarship to complete a bachelor of Media Studies (Journalism) at La Trobe University in 2001, I’ve continued my learning at RMIT University, the Australian Writers’ Centre and Media Entertainment & Arts Alliance. This means I’m across all the latest trends in print and digital writing so that I can contribute to your outlet with authority.


When I’m not at my keyboard, I’m usually having a kick with my two boys!

Let’s connect!

Copywriting & editing

Championing the benefits of your organisation with concise and consistent messaging.

SEO web content

SEO website revamps, blogs and digital assets to improve your storytelling, reach, ranking and authority.

News & feature articles

News, profiles and in-depth articles that inspire readers' to take positive action in their lives.

Media releases

Your reputation is everything in the sport and health industries. Get your message right and well-read, fast.

Content marketing

Ongoing support with strategic planning and campaign delivery to free up your time.


Email marketing to reach new customers and retain existing ones.

Awards and recognition

My articles have been recognised at national sport media awards. And, my digital communication skills acknowledged with business scholarships and accolades.

Need a hand with your health or sport media project?