Harriet Edmund | Health & sport copywriter, journalist

Motivating Australians to move more with award-winning articles and bold digital copywriting. Helping sport, health and fitness brands to be found and make a difference.

Sport copywriter

15253

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As a health, science and sport journalist and communications specialist, I have dedicated my career to understanding your audience.

My print background and digital content expertise mean I know how to: communicate the importance of your work, make sure you are found online and set you apart as a leader in your field. Having worked with major health organisations, universities, medical practitioners, sporting events, fitness groups and national media outlets – I would love to love to hear from you.

Contact me

Copywriting & editing

Championing the benefits of your organisation with concise and consistent messaging.

SEO web content

SEO website revamps, blogs and digital assets to improve your storytelling, reach, ranking and authority.

News & feature articles

News, profiles and in-depth articles that inspire readers' to take positive action in their lives.

Media releases

Your reputation is everything in the sport and health industries. Get your message right and well-read, fast.

Content marketing

Ongoing support with strategic planning and campaign delivery to free up your time.

Socials and eNews

Build an engaged audience through digital communications.

MOVE. MOTIVATE. MAKE A MARK.

Recent writing projects to help inspire Australians to live well, participate more and push their limits.

SOME KIND WORDS

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"Harriet is such a pleasure to work with and a very gifted writer. She intuitively understands what we we want a content piece to do, is so flexible in the different types of content she can produce and somehow always manages to nail that delicate balance between writing engaging content and supporting SEO requirements. Our organic search and website conversion have continued to grow as a result of the fantastic content Harriet produces - she is such an asset to our business."
Jill Homes, Marketing Manager, Readiness
Harriet is a gifted word smith! I am in awe of her ability to be so versatile with her writing skills – from creating poignant brand messaging to crafting technical SEO content and beautiful label copy. We have definitely benefited from Harriet's copywriting skills and only wish we had discovered her sooner!
Anna Mitsios, Naturopath & Founder of Edible Beauty Australia
Harriet’s journalism and digital communication skills have played a major role in building the School’s profile in recent years. As a health writer, Harriet understands the importance and intricacies of sharing our work. She wrote a 30-page School brochure, contributed the highest read articles to the School’s website in 2019, edited mainstream media and Pursuit articles featuring our researchers, and offers social media support to the Faculty to help build student engagement.
Professor Fabienne Mackay, University of Melbourne, Head of the School of Biomedical Sciences
Having a professional copywriter who is experience and passionate about health made a tremendous difference. Harriet was able to create content that matched my company values and still took into account search engine optimisation.
Kristi Boles, Allied Wellness Founder, Principle Podiatrist, Allied Health Practice Director
Harriet was responsible for preparing all media releases, eDM’s and website content for the 2018 Cadel Evans Great Ocean Road Race. Her professionalism, attention to detail and commitment to the role was outstanding. Harriet's intimate knowledge of cycling, positive attitude and ability to work in a busy and high pressure environment was a great asset to the project team.
Cathy Ebert, Visit Victoria, Project Manager Cadel Evans Great Ocean Road Race
Working with Harriet has been such a fantastic experience, the thing that most struck me was her ability to listen to the needs and vision of the business, she has a quick mind and is very intelligent. This intelligence comes across in her output and her efficiency. Her copy was so on-point that very little correction was needed.
Dr Michelle Woolhouse, MBBS, FRACGP, FACNEM, FASLM
We engaged Harriet Edmund to write four award submissions for Dental Health Services Victoria. Harriet was organised, flexible and demonstrated a clear understanding of the health sector. She meticulously gathered information from a number of different staff members and transformed the content into cohesive and persuasive submissions which perfectly showcased our work and built our brand credibility.
Dr Deborah Cole, CEO, Dental Health Services Victoria
Harriet’s expertise and advice was extremely valued in the production of all materials as part of a recent rebrand. Harriet provided tremendous support to our team in the development of a range of written materials from brochures to web copy through to the proofing of long documents.
Natalie Baxter, marketing & engagement at Brotherhood of St Laurence
Step into Life has a long lasting and successful working relationship with Harriet. Our average website monthly visits have increased by over 20 per cent when compared to the previous financial year, and we consider Harriet's blog content an important component to our overall SEO strategy. She is an asset to our business.
Larry Cohen, managing director of Step into Life ® Australia
"Harriet’s work is of an excellent standard. In addition to accepting pitches, she generates creative and interesting ideas tailored to our audience. She never misses a deadline and her writing is well received by The New Daily’s readers."
James Willoughby, sports editor of The New Daily
“Thank you for the chat. I love any opportunity to talk about women’s sport!”
Melissa Hickey, AFLW Melbourne FC player
"Our interview was like speaking with an old friend."
Turia Pitt, ironwoman, motivational speaker
“Harriet has produced some great colour pieces for the LIJ on lawyers doing interesting things outside 9-5 for a column called Beyond the Law. Her ideas are fresh and she always delivers nicely-written stories on time.”
Carolyn Ford, managing editor of the Law Institute Journal.
“Harriet has been an awesome asset to our team as a copywriter. Harriet’s able to create great angles on blogs and is able to create content in a very short timeframe. Briefing Harriet is as simple as a quick email or conversation and makes proof reading, editing and content creation a breeze.”
Dan MacInnis, customer centric marketer of MacInnis Marketing
“Harriet does not shy away from a tough or controversial subject matter. In fact, she goes after it! She produces exceptionally high quality work and has been acknowledged for this at national journalism awards.”
Lisa Holmes, publisher & editor of Runner’s World, AUS & NZ